Skip to main content

Nashville's Other Flood

I am absolutely amazed out how my fair city has rallied around the people impacted by the 2010 Nashville Flood.

But if you thought that this blog's title alluded to a gushy homage to the "flood" of support that has descended upon Nashville, you are only half correct.

I have an observation to make. Not a critique, not a complaint, just an observation. It's probably going to piss a few of you off.

The "flood" I refer to is one of bottled water, specifically the cases of it that can be found at any of the Information Centers, Relief Sites, or scattered about the neighborhoods impacted by the flood.

Saturday, May 8th, I helped in the clean up efforts in a Nashville area neighborhood (one seriously impacted). At one point, there were four of us pulled away from the job of ripping out soggy drywall to move cases of water. We moved roughly thirty cases of water, at one house. As we were moving these cases of water, we noticed a large truck with a flat-bed trailer that was slowly making it's way up the street. Very slowly. They were handing out water. They were also blocking another truck that was bringing much-needed cleaning supplies. Behind that truck, was a van...the van had water too. See where I'm going???

If the road to hell is paved with good intentions, it is also probably soaked in bottled water.

I understand that some of you will not enjoy this post. "Who are you to critique any relief efforts?".... "Why try to lessen any act of volunteerism?"..... I am also sure that some of you were out there handing out water. There could be a correlation.

At some point it seems that bottled water became the lowest common form of an otherwise good act. Somewhere along the way, these cases of water became a manifestation of what I saw as typical of human nature. They are symbols of inefficiency within any group, organization, or action.

There were half the amount of needed crowbars, hammers, and saws. There were also half the amount of needed strong backs. Plastic storage bins were worth their weight in gold. Large contractor/lawn bags were needed. Utility knives were represented, but poorly. Masks and gloves were decently stocked, but not overly so.

But each man, woman, and child seemed to have a case of water at their disposal.

Comments

Kim Phillips said…
I do see the irony and noticed that there were cases and cases of the stuff everywhere there were volunteers and supplies. Other things were sorely lacking, as you pointed out. But it's not over yet. The water system in Ashland City is messed up, and other places too, so somebody may yet be asking for water. It won't go to waste.

Popular posts from this blog

Patron Saint of Salespeople

St. Lucia or St. Lucy is the Patron Saint of salespeople. Her story?? She stood strong in her faith and was persecuted because of it. She was hooked to a team of oxen, but could not be moved. She stood strong in her beliefs. Then she had her eyes cut out and was stabbed in the throat. Nice metaphor. In October, I missed my 'quota' for the first time this year. My 2010 personal goals allowed for this (plus one actually), but I was attempting to pitch the sales equivalent of a no-hitter. I missed. Even though I am still at roughly 150% YTD Even though I am guaranteed to go to President's Club (they've already listed it under 'taxable gift' on my last paystub). Even though I will almost assuredly be in the Top 10 nationwide..... Even though I have not been dragged away by a team of oxen, I still feel my eyes on a plate. But, I'm the one doing the gouging. There is no one as critical of me as me. Self-flagellation....works well with the Patron Saint/Catholic mot

Telecommoditization: Part 2 / Fungibility

Fungibility is a fun word. I look forward to beating several CIOs and IT Directors over the head with it. Fungibility seems to be the defining word for what makes a commodity. The nut-shell definition for fungibility is "the same regardless of who creates it." Every telecom provider has a multitude of differences, therefore they are not fungible. Since most people tend to LOVE to talk about the negative, let's focus there. Ask any IT professional about their telecom provider. They will generally grumble and whine (typically these people hate their lives) and tell you about EVERYTHING that is wrong with their telecom providers. Each story will have different issues and problems. Each will show the weaknesses of a given provider. Logically this shows that we (telco's) are all different and not fungible. Also if each provider has different weaknesses, we must have strengths. There is an old telecom mantra "Everybody sucks, we suck less." In future blogs I will

One-Quarter Cleansing Cream

In 1955, the now legendary Ogilvy and Mather advertising firm began their campaign with Dove. "One-quarter cleansing cream" is, to this day, a corporate tag-line for Dove. The company was profitable in its very first year, an extreme rarity in personal-care products. Ogilvy and Mather stress their ad campaign and the Dove tag-line they created as being responsible for such success. Dove's ubiquitous tagline was created when David Ogilvy, the dynamic mind behind Ogilvy and Mather asked the question "Well, may I know the formula?" When the good people at Dove explained the ingredients, Mr. Ogilvy found out that the soap he was hired to advertise was only three-fourths soap. One-fourth of Dove soap was a compound with the generic name of "cleansing cream". Mr. Ogilvy saw this as a major differentiator and helped create a brand that became a household name. His trademark pursuit of an exceptional story to tell for his clients, created an approach that