Skip to main content

"So..picture a hamster."

I have been asked to speak to high-school students about the Internet.

The idea is to begin planting seeds in these young minds... on technology and how it relates to the business world. The desire from the teacher is to start with a 'general understanding' approach, show them how it relates to the business world, and then give them a block of time to come up with some form of business idea that will be Internet based.

I, again, cannot stress the sad state of affairs our education system must be in, if educators are looking to me as anything but a bad influence. Maybe I'm being overly self-deprecating. Maybe they are desperate. Either way I'm honored.

Oh, and by the way, I'm using a hamster to explain the internet. I'll be calling him 'Surfy".

Now when I say 'Internet" I'm not talking about the applications that run over the Internet, the web-sites that are accessible over the Internet, Social Media empowered by the Internet, or any of the multitude of things that often people use as synonymous with the Internet...but aren't the Internet......but the actual. physical Internet.

I, in the course of my sales process, often am required to explain the Internet... to IT people, consultants, and C-level executives. Grand technologists who speak in boxes, or gear, or applications or software....but have an almost child-like understanding of what the Internet actually is. Many of these individuals would probably benefit from the "Surfy" presentation.

Maybe this is what makes me, at least in approach and experience, an acceptable choice to speak to children of the Internet.

I see the use of analogy as a powerful tool to understand overly complex things, in an entry level way....hence Surfy, a big picture of hamster tubes, and the idea that a whisper in Surfy's little hamster ear can make some amazing things happen.

Maybe I'm not so bad a choice after all, to inspire young minds. And I'm damn sure Surfy is up to the task.


Comments

Popular posts from this blog

Patron Saint of Salespeople

St. Lucia or St. Lucy is the Patron Saint of salespeople. Her story?? She stood strong in her faith and was persecuted because of it. She was hooked to a team of oxen, but could not be moved. She stood strong in her beliefs. Then she had her eyes cut out and was stabbed in the throat. Nice metaphor. In October, I missed my 'quota' for the first time this year. My 2010 personal goals allowed for this (plus one actually), but I was attempting to pitch the sales equivalent of a no-hitter. I missed. Even though I am still at roughly 150% YTD Even though I am guaranteed to go to President's Club (they've already listed it under 'taxable gift' on my last paystub). Even though I will almost assuredly be in the Top 10 nationwide..... Even though I have not been dragged away by a team of oxen, I still feel my eyes on a plate. But, I'm the one doing the gouging. There is no one as critical of me as me. Self-flagellation....works well with the Patron Saint/Catholic mot

One-Quarter Cleansing Cream

In 1955, the now legendary Ogilvy and Mather advertising firm began their campaign with Dove. "One-quarter cleansing cream" is, to this day, a corporate tag-line for Dove. The company was profitable in its very first year, an extreme rarity in personal-care products. Ogilvy and Mather stress their ad campaign and the Dove tag-line they created as being responsible for such success. Dove's ubiquitous tagline was created when David Ogilvy, the dynamic mind behind Ogilvy and Mather asked the question "Well, may I know the formula?" When the good people at Dove explained the ingredients, Mr. Ogilvy found out that the soap he was hired to advertise was only three-fourths soap. One-fourth of Dove soap was a compound with the generic name of "cleansing cream". Mr. Ogilvy saw this as a major differentiator and helped create a brand that became a household name. His trademark pursuit of an exceptional story to tell for his clients, created an approach that

A Glacier's Patience

I once thought in weeks and months. I grew to think in months and quarters. I have, lately, been viewing things in quarters and years. I am not sure when this really happened, but probably somewhere around my seventh anniversary with my current employer. There could be something to the seven-year-itch concept, but that is for a later post. So as this mindset sets in, I see a degree of patience that I never thought capable. Don't get me wrong, I will never have a tolerance for certain things (decisions contrary to one's own self interest, not understanding one's own self-interest, refusal to grow or develop, under/over estimating, certain forms of inefficiency, accepting an inherently broken process simply because it is process that is in place, etc, etc). But when things get complicated, when things change, I see it as inevitable. Too many things in the course of my career have ended up heading in one direction, only to land in another place entirely. John Lennon said &quo