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Mein Kampf

Wow...I probably have your attention....the meaning of my title (in German) is 'My Struggle"....sorry to snag you like this, but while I have you...

My primary struggle in my professional life is in my attempt to sum up my multi-product, mutli-competitor, multi-disciplne industry. I have so often longed for the ability to sell ball-bearings...so little complexity.

But...there is something here, that as I struggle with, I uncover. Telecom is really complicated. This is why so many of my clients choose (either by choice, or lack of involvement) to ignore it. Shame on you.

It's intangible, it's difficult, it can transcend understanding. And the entire time, there are so many in my industry that work hard to commoditize it....30% off, sign here, third copy is yours. You provide a disservice to yourself, your company, and your client...our industry bleeds because of you. Shame on you as well.

Dear prospect...client....friend.....listen close....dig in deeper.

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