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Good vs Great?

What makes us, as salespeople, good? Easy......Work ethic, product knowledge, sales techniques, etc, etc.

What makes us great? Much more difficult question... but the answer is probably between your ears.

What am I talking about? ...I have watched some of the greatest salespeople and their secret is always a mental choice. Attitude is a tiresome and overused word. It has become trite and cliche. We are told to keep ours "positive." This is too simplistic an approach and will only serve those that are in the "good" category.

I, however, will use attitude as synonymous with choice. Once one makes a choice to run their world instead of being run by it, their entire approach can be described as attitude. Therefore it can be neither positive or negative, when truly at it's best. What people are generally referring to here is "mood." Leave your mood at home.

Many in our world approach things as a job or a task. These people are in their own way. They are victims and the world happens to them.

Few in our world approach everything as a personal choice. These people are the greats. They are leaders and they change the world around them.

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