A simple question, but powerful when properly applied. I have seen companies that have existing brand recognition within a specific market. I have seen these companies, and have worked/networked/not worked with some of their sales folk. I have, too often, seen them present their, and I stress their , snapshot of what and who their company is. I've had the opportunity to sit in on meetings with other sales reps, and when they start anywhere than where the customer is in their perception, you get a few reactions from the client.....1) Boring , I am pretty well versed with who you are. 2) Bullshit , nothing you are saying rings true with my perceptions 3) Boring , I don't know who you are and I don't care about any of this stuff you think is an actual introduction.....and maybe a 4) Wow , I only cared about 10% of what you told me...let's go back to that. Show up and throw up, beginning corporate history on Powerpoint slide three, list of clients....SNOOZE. Every c...
The thoughts of an aging technology consultant.