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Startup Vitamins

I almost never endorse a specific product, service, website, etc. and I'm not now...not exactly....I'm simply commenting.

At Startup Vitamins one can find all sorts of brutally honest, no-nonsense, real-world motivational products. I like it, and will be buying a specific mug that I love....but this is not an endorsement. Not exactly.....it's commentary, and here's why...

I love the quote "The opposite of love isn't hate, it's indifference." I believe the folks at Startup Vitamins have embodied this quote exquisitely.

There has been a trend for decades of motivational posters and paraphernalia, with one truly stand out example....it stands out because it sort of sucks....I won't be naming it, but you know the one. Platitudinous pablum, offered up as profundity. Silver linings, soaring eagles, mountains.....you've seen them....you've rolled your eyes at them....you may have one hanging in your workplace.

And then...the backlash. A parody line of similarly designed products, but all with a negative and humorous twist. Anathema to the above mentioned (and not to be named) line of products. The mirror image of their predecessors, snarky as snark can get. This particular company, by its satirical send-ups, expressed a deep seated hatred for the aforementioned series of motivational products, that they implied, did little motivating. Deep. Seated. Hatred.

And then comes Startup Vitamins.....there may be others like it, others before it, but this one has my eye.

They seem to have taken the opposite of love for their predecessors, and their indifference is inspiring.

They take the trend set before them, and ignore it completely.

They take a simple and honest snapshot of a function of production (sometimes specific to an industry or even tailored to a specific company), an approach, a state of being, and offer it up as a reminder.

To inspire. Honestly.

Sometimes their message restates a simple truth, sometimes it defines a certain vision, sometimes it commands a higher calling....but it never sounds preachy. Not once.

Oh, screw it.... this is an endorsement. Got get a mug or poster at www.startupvitamins.com

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