Not that you asked, but I have some things to say.

In conversation with a colleague, the question was asked: "What makes you {your company} different?" This question has been something of a new hobby of mine. I started with "Different than what?" It is my belief that our business model is unique, and have seen little evidence to the contrary. I want to constantly challenge that belief, seeing this as the only way to ensure the belief is true and continues to be so; comparison must be a diligent and never-ending part of our message. Of the several competitors listed by my colleague (technically someone who could compete with me in certain circumstances), I easily differentiated our offering. But, stressing the "Different than what?", I quickly moved from comparative offerings and steered towards a less tangible "what?"Our approach was different; our mindset, our essence. I found myself asking the question "What do we serve?"mm My industry is filled with examples of passionate pe...

I've been dreaming lately, not the sort of dream that comes with sleep, but the wide-awake kind. It's a dream related to my business life, and that's all I need to say about the sort of dream it is. I consider this my business blog, and while the below may not seem to have anything to do with business for some, it very much does to me. When I hear or say the word 'dream', generally two things happen. My thoughts go in two completely separate directions; directions that can, if not properly harnessed, become quite debilitating. More on that later... Direction #1: The heavens, sky, to soar, to fly. Ethereal. That place, so precious, but so easily destroyed. Like a balloon untethered, it will float away for no other reason than that no one held the string. Direction #2: Down to earth, grounded. Tangible. That place so solid and necessary, but with a gravity to contend with; every step in life, soil, the path we walk and the foundation of life, but the place th...