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Showing posts from March, 2013

"How do you perceive us?"

A simple question, but powerful when properly applied. I have seen companies that have existing brand recognition within a specific market. I have seen these companies, and have worked/networked/not worked with some of their sales folk. I have, too often, seen them present their, and I stress their , snapshot of what and who their company is. I've had the opportunity to sit in on meetings with other sales reps, and when they start anywhere than where the customer is in their perception, you get a few reactions from the client.....1) Boring , I am pretty well versed with who you are. 2) Bullshit , nothing you are saying rings true with my perceptions 3) Boring , I don't know who you are and I don't care about any of this stuff you think is an actual introduction.....and maybe a 4) Wow , I only cared about 10% of what you told me...let's go back to that. Show up and throw up, beginning corporate history on Powerpoint slide three, list of clients....SNOOZE. Every c

"So..picture a hamster."

I have been asked to speak to high-school students about the Internet. The idea is to begin planting seeds in these young minds... on technology and how it relates to the business world. The desire from the teacher is to start with a 'general understanding' approach, show them how it relates to the business world, and then give them a block of time to come up with some form of business idea that will be Internet based. I, again, cannot stress the sad state of affairs our education system must be in, if educators are looking to me as anything but a bad influence. Maybe I'm being overly self-deprecating. Maybe they are desperate. Either way I'm honored. Oh, and by the way, I'm using a hamster to explain the internet. I'll be calling him 'Surfy". Now when I say 'Internet" I'm not talking about the applications that run over the Internet, the web-sites that are accessible over the Internet, Social Media empowered by the Internet, or any